Thursday, September 12, 2019

The Concept of Globalisation and its Effect on International Businesse Assignment - 1

The Concept of Globalisation and its Effect on International Businesses - Assignment Example Starting off with the complex aspect of culture, the essay will then delve into further studies on globalization and international business with the help of relevant literature and applicable real-time cases. It is evident that globalization has and is constantly resulting in increased amounts of inter-cultural contact, increased pressure on organizations to exploit opportunities abroad and expand accordingly, and the consequent challenges of managing a culturally diverse workforce. Culture itself is an intangible but volatile entity that is constantly evolving and is manifested through shared values that are propagated between individuals in any particular society, thus forming group dynamics. Schein (2004) refers to these shared values as collective solutions that a group has reached, to align their internal abilities to be able to contend with external forces, and that have worked and have been passed on to newcomers into the group. These values are expressed in the group’s behavior, in terms of the way they do things, the clothes they wear – referred to as symbols, language(s) they speak etc (Buchanan and Huczynsky, 2004; Mullins, 2007; Schein, 2004). All of the above though is the collective representation of a group’s thinking process. Hofstede, however, distinguishes between collective and individual thinking, referring to these processes as ‘mental programming’ (1997; 2001), and argues that each individual member in a society has a personality influenced by the culture of his/her social environment apart from their own family. And as each individual develops their mental program determined by these factors, the collective programming of all these individuals put together distinguishes their group from others. This is evident when we discuss national cultures and associate people of certain nationalities with values and symbols unique to their culture(s).

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