Sunday, February 23, 2020

Marketing Management Assignment Example | Topics and Well Written Essays - 1500 words

Marketing Management - Assignment Example This has led to the growth of tremendous competition in the world wide markets among various fast foods brands in quick service or packaged formats. In this particular assignment, the focus is laid on Dominos Pizza, which is considered as the leader in the pizza delivery business in the US on the basis of consumer spending and occupies the second position in the globe, while comparing in terms of sales (Annual Report, Item 1). The company, founded in the year 1960, provides quality products that are made available to the consumers at affordable prices with excellence in product delivery (Dominos.com, 2008). I. Marketing Mix The marketing mix of a company increasingly talks about the process of value generation, value communication, value distribution and value capture through the 4 P’s of marketing which is commonly represented as product, place, promotion and price. Product The world’s second largest pizza company in the world in terms of volume has a highly diversifie d line of product portfolio. The company’s main product offerings are mostly the diversified kinds of pizzas that help the company to cater to the hunger needs of the consumers belonging to the mass markets by providing the required and desired nutritional food value through its food products to the customers. Apart from the basic product offering of pizzas, the globally present pizza manufacturer and delivery brand focuses on the process of value generation, value distribution and value capture through a widely diversified portfolio comprising of various categories of product like pasta, breads, chicken products, sandwiches, chips, drinks, deserts as well as some by product type auxiliary offerings. It also needs to be mentioned that in an attempt to service and cater to the needs of the customers in a better manner, the company also allows the consumers and customers to opt for customized product offering depending on their personal choice and preferences. Among each of the se diversified product lines, the company has various product variants which helps their product appeal to a broad range of customers in the American region as well as in various countries all over the globe. Place The largest pizza delivery company in the US follows a very generalized yet highly well developed and advanced model for the process of distributing value to the consumers. The company follows the strategy of expanding and entering in various markets through the process of offering franchisees. By the process of offering franchisees in various markets, the company gets the option for going for both intensive as well as exhaustive distribution of products. As of today’s date, the company has presence in various locations all over the globe with a store count of more than 9000 worldwide (Annual Report, p. 14). Promotion The company uses a mix of online and offline processes for promoting its products. For the purpose of increasing product and brand awareness in new m arkets, the brand goes for exploiting traditional promotional media like the television, hoardings, banners, newspaper ads, etc. The company also goes for in store promotions like offering discounts, coupons, value for money combo packs to promote its

Friday, February 7, 2020

The European Union Case Study Example | Topics and Well Written Essays - 3250 words

The European Union - Case Study Example As a market on its own, the EU becomes significant because of the large population, the availability of resources and the production opportunities which are present in the region. Of course the EU may not have the lucrative advantages that could be offered by China or other Asian countries but it does have the infrastructure in many places to support business at a level which countries such as India or even China may not be able to provide. Additionally, as a democratic force and as an international body, the European Union is unique amongst its peers since it has a very complex and highly evolved system of creating and establishing its democracy. Since the treaties of Paris and Rome, the body has been creating, expanding and explaining the democratic principles that have led to its inception. Even though the system designed by the stalwarts of the EU is held in high regard by many critics, there are those who say that the system produced by the organisation is cumbersome, a hindrance to the economy, non-transparent and does not take into account the sprit of democracy. Therefore, on issues such as the Iraq war and other points which can lead nations to be divided, the EU loses some of its bite because different countries within the union may have different opinions on how the matter should be dealt with. Additionally, the larger powers within the EU often have more weight in international matters than smaller powers. For example, political support for a war which comes from France and Germany has a lot more value than opposition with comes from Romania or Italy. Even the EU itself realises that the balance of power between countries as it had been maintained by the treaties needs to reflect in the ways it deals with the world if it has to have a significant global impact. The current distribution gives too much power to smaller members and it has been pointed out that when the EU increases its number to 25 members, the group of seven smallest countries would represent only 1.25% of the total EU GDP while they will have more voting rights than the six largest member countries that contribute more than 80% of the total GDP (Hain, 2003). Such inequalities will certainly create and increase democratic issues and may be a threat to the stability of the union as a whole. On the other hand, the economic value of a country adds to the political clout that country has within the European Union even if the application of the one country, one vote rule remains firm. With that idea, the wishes of the majority of the countries are represented and turned into laws while the majority of individual Europeans living in those countries may be against the creation of that very same law (Beetham & Lord, 1998). In a way it represents the same issues which the American presidential election system faces where a majority of votes from the general public may be defeated by a majority of votes in the Electoral College. This democratic deficit weakens the position of the EU as a law making body and a force for the unification of the continent. For example, the European draft constitution, when it was presented, was given very diverse views from the member nations. The UK opinion was to look at